Strategy leader. Advertising modernizer. Business driver.
Helping to reduce the 95% of our lives we spend inside, by taking work outside
Developing a publisher-style content brand to battle switch and save tendencies
Real people face the real financial conversations they've been avoiding
Bringing together Fans of Love everywhere in partnership with the NFL and Ellen DeGeneres
Showing the world that a business can do well, by also doing good
Capturing IT professionals' minds, hearts, wallets and 48 points of data
I regularly speak before diverse audiences in a variety of settings — from top conferences to internal company workshops. My speaking engagements have been attended by thousands of industry professionals and my presentations have been viewed digitally over 750,000 times.
I'm proud to have presented around the world for leading organizations, including SXSW, CES, Association of National Advertisers, Marketing Science Institute, Microsoft, PUMA and Intel, on a broad range of topics. Popular topics have included:
“Data Dimensions: A More Measured Approach to Marketing"
"The Era of Act-vertising: Delivering Proof on Your Brand Promise"
“Why Editorial Calendars Make Your Content Suck”
“Is Data Killing Creativity?”
“Planning for (and Against) the Second Screen”
“The Experience Gap: How Brands Stop Disappointing People”
If you are interested in having me speak, be part of a panel, or host a workshop at your next event, don't hesitate to be in touch.
Ben Grossman is the Chief Strategy Officer at Doner Partners Network (DPN), where he drives work across an agency micro-network spanning the continuum of marketing disciplines. His responsibilities include cultivating the strategic discipline agencies, capitalizing on Stagwell’s technology and data capabilities, and working with clients to modernize their marketing.
Over the course of his career, Ben has set strategy for some of the world’s foremost brands, including Google, Anheuser-Busch InBev, Subway, Liberty Mutual, J&J / Kenvue, P&G, GSK, Blue Cross Blue Shield, L.L.Bean, Vistaprint and many more. His client partnerships have earned top accolades from the Effie Awards, Cannes Lions, D&AD, The One Show, Jay Chiat Awards, ANA, and 4A’s. Along the way, Ben’s agencies have been recognized as Adweek’s Global Agency of the Year, by Ad Age’s A-List and as the Cannes Network of the Year.
Ben’s signature zest for harmonizing strategy, data and creativity have led him to work across a veritable mix of integrated disciplines, transcending traditional channels, agency borders and people’s expectations. Iconic events and organizations, including SXSW, CES, ANA, Microsoft and Intel, have tapped Ben to speak on a wide variety of topics and his insight has been featured by Ad Age, Adweek, Mashable, Yahoo! News and BtoB Magazine.
Outside the office, Ben can be found hosting game nights, enjoying Broadway theater and honing his design and craft hobbies.
My work has taken me from underwear drawers to convenience stores; from collaborations with pop stars to ethnographic research at bars; from the subtleties of financial planning to how people go about planning their lunch. And every day, I fall more in love with the job of understanding humans and their behaviors.
This is a sampling of just some of the brands with which I've had the honor of working, across a wide variety of marketing disciplines: advertising, digital, content, social media, experiential, retail, promotions, employee engagement, sponsorship, market research, measurement and more.