BEN GROSSMAN

Strategy leader. Advertising modernizer. Business driver.

 
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Helping to reduce the 95% of our lives we spend inside, by taking work outside

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Developing a publisher-style content brand to battle switch and save tendencies

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Real people face the real financial conversations they've been avoiding

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Bringing together Fans of Love everywhere in partnership with the NFL and Ellen DeGeneres

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Showing the world that a business can do well, by also doing good

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Capturing IT professionals' minds, hearts, wallets and 48 points of data

SPEAKING

I regularly speak before diverse audiences in a variety of settings — from top conferences to internal company workshops. My speaking engagements have been attended by thousands of industry professionals and my presentations have been viewed digitally over 750,000 times.

I'm proud to have presented around the world for leading organizations, including SXSW, CES, Association of National Advertisers, Marketing Science Institute, Microsoft, PUMA and Intel, on a broad range of topics. Popular topics have included:

  • “Is Data Killing Creativity?”

  • "The Era of Actvertising: Delivering Proof on Your Brand Promise"

  • “Why Editorial Calendars Make Your Content Suck”

  • “Mastering Measurement, Reporting & ROI”

  • “Planning for (and Against) the Second Screen”

  • “The Experience Gap: How Brands Stop Disappointing People”

 

If you are interested in having me speak, be part of a panel, or host a workshop at your next event, don't hesitate to be in touch.

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ABOUT

Ben Grossman is the Chief Strategy Officer, Partner Agencies at Doner Partners Network (DPN), where he drives multi-disciplinary work across seven agency brands. His responsibilities include cultivating the strategic discipline across the agency network, capitalizing on Stagwell’s proprietary technology and data capabilities, and working with clients to modernize their marketing disciplines.

 

Over the course of his career, Ben has set strategy for some of the world’s foremost brands, including Google, Anheuser-Busch InBev, Subway, Liberty Mutual, P&G, GSK, Blue Cross Blue Shield, L.L.Bean, Vistaprint and many more. His client partnerships have earned top accolades from the Effie Awards, Cannes Lions, D&AD, The One Show, Jay Chiat Awards, ANA, and 4A’s. Along the way, Ben’s agencies have been recognized as Adweek’s Global Agency of the Year, by Ad Age’s A-List and as the Cannes Network of the Year.

Ben’s signature zest for harmonizing strategy, data and creativity have led him to work across a veritable mix of integrated disciplines, transcending traditional channels, agency borders and people’s expectations. Iconic events and organizations, including SXSW, CES, ANA, Microsoft and Intel, have tapped Ben to speak on a wide variety of topics and his insight has been featured by Ad Age, Adweek, Mashable, Yahoo! News and BtoB Magazine.

Outside the office, Ben can be found hosting game nights, enjoying Broadway theater and honing his arts and crafts hobbies.

 
 
 

WORK

My work has taken me from men's underwear drawers to convenience stores; from collaborations with pop stars to ethnographic research at bars; from the subtleties of financial planning to how people go about planning their lunch. And every day, I fall more in love with the job of understanding humans and their behaviors.

 

This is a sampling of just some of the brands with which I've had the honor of working, across virtually every discipline: integrated marketing, advertising, digital, content, social media, experiential, retail, promotions, employee engagement, sponsorship, market research, measurement and more.

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CONTACT

Phone

602.741.0314


Email

Social

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