BEN GROSSMAN

Strategy leader. Advertising modernizer. Business driver.

 
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Helping to reduce the 95% of our lives we spend inside, by taking work outside

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Developing a publisher-style content brand to battle switch and save tendencies

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Real people face the real financial conversations they've been avoiding

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Bringing together Fans of Love everywhere in partnership with the NFL and Ellen DeGeneres

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Showing the world that a business can do well, by also doing good

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Capturing IT professionals' minds, hearts, wallets and 48 points of data

SPEAKING

I regularly speak before diverse audiences in a variety of settings — from top conferences to internal company workshops. My speaking engagements have been attended by thousands of industry professionals and my presentations have been viewed digitally over 750,000 times.

I'm proud to have presented around the world for leading organizations, including SXSW, CES, Association of National Advertisers, Marketing Science Institute, Microsoft, PUMA and Intel, on a broad range of topics. Popular topics have included:

  • “Is Data Killing Creativity?”

  • "The Era of Actvertising: Delivering Proof on Your Brand Promise"

  • “Why Editorial Calendars Make Your Content Suck”

  • “Mastering Measurement, Reporting & ROI”

  • “Planning for (and Against) the Second Screen”

  • “The Experience Gap: How Brands Stop Disappointing People”

 

If you are interested in having me speak, be part of a panel, or host a workshop at your next event, don't hesitate to be in touch.

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ABOUT

Ben Grossman is an SVP, Group Strategy Director at FCB NY, where he leads strategy across a portfolio of the office’s key accounts. Over the course of his career, Ben has set strategy for some of the world’s foremost brands, including Google, Subway, Liberty Mutual, P&G, Anheuser-Busch InBev, Lincoln Financial, L.L.Bean, Vistaprint, Calvin Klein, and many more.

Ben’s signature zest for uncovering unexpected insight has led his clients to modern marketing strategies that drive significant business growth, industry acclaim and creative excellence. His passion for harmonizing data and creativity have led him to work across a veritable mix of integrated disciplines, including advertising, digital, content, social, experiential, retail, employee engagement and beyond.
 
Iconic events and organizations around the world have tapped Ben to speak about the present and future of marketing, including SXSW, CES, ANA, Microsoft and Intel. His insight has been featured by Mashable, AdAge, Yahoo! News, Chief Marketer, PSFK and BtoB Magazine.

At the office, Ben enjoys writing in purple ink, mentoring diverse talent and fostering close friendships with clients and colleagues. Outside the office, he can be found hosting game nights, going to the theater and co-parenting his differently-abled cat, MacGyver.

 
 
 

WORK

For the love of brands.

For the love of my clients.

For the love of brilliant thinkers.

My work has taken me from men's underwear drawers to convenience stores; from collaborations with pop stars to ethnographic research at bars; from the subtleties of financial planning to how people plan to build subs for lunch. And along the way, my work has given me the opportunity to explore so many fascinating nuances of humanity.

 

This is a sampling of just some of the brands with which I've had the honor of working, across virtually every discipline: integrated marketing, advertising, digital, content, social, events, retail, promotions, employee engagement, sponsorship, market research, measurement and more.

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CONTACT

Phone

602.741.0314


Email

Social

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