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BEN GROSSMAN

Strategy leader. Advertising modernizer. Business driver. 

EXPERIENCE

Chief Strategy Officer (CSO)

7/2021 - Present

Doner Partners Network (Stagwell)

  • Driving best-in-class, multi-disciplinary work and new business across seven agencies within the agency network. 

  • Cultivating the strategic discipline across the agency network, capitalizing on Stagwell’s proprietary technology and data capabilities, and working with clients to modernize their marketing disciplines.
     

SVP,
Group Strategy Director

FCB NY (IPG)

  • Delivered 45% YOY office growth and recognized as Adweek’s 2020 Global Agency of the Year.

  • Leading strategy across a portfolio of top accounts, including AB InBev (Michelob ULTRA, Mike’s Hard Lemonade, BON V!V), Lincoln Financial, Blue Cross Blue Shield, Flonase, Spotify and Tommy Hilfiger.

  • Won significant new business pitches, including AB InBev's Beyond Beer Portfolio, Mike’s Hard Lemonade, Spotify, Tommy Hilfiger and Clinique. Generated organic growth against retained and project-based accounts. 

  • Elevating strategic offering and mentoring teams across integrated disciplines, including brand planning, comms planning, and brand positioning. Particular focus on enhancing digital, brand purpose and activation capabilities. 

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7/2019 - 7/2021

SVP,
Group Strategy Director

NYC & BOS Leadership Team | Jack Morton Worldwide (IPG)

  • Head of Strategy Department across three offices – New York, Boston and Princeton – and responsible for guiding vision, mentoring talent and growing the business of each office as part of their Leadership Teams. 

  • Steering advertising, integrated marketing, digital and content AOR relationships with agency’s top clients.

  • Digital and Content Marketing Practice Area Lead across 15 offices globally, charged with driving the agency’s offerings forward through external thought leadership, codifying internal best practices and pitching.

  • Leading major new business pitches, yielding advertising, content marketing and market research account wins including Google, L.L.Bean, InEight, Love Has No Labels, Calvin Klein, WMCHealth and ONE Condoms.

  • Fostering senior client relationships and stimulating organic account growth across brands including Subway, Liberty Mutual, UPS, Bank of America, I Love NY, Reebok, Eaton and more.

  • North American Strategy Representative to the agency’s Global Creative Council.

1/2017 - 7/2019

VP,
Strategy Director

BOS Leadership Team | Jack Morton Worldwide (IPG)

  • Spurred the office’s three-year 142% growth as a member of the Leadership Team.

  • Captured significant new business including Liberty Mutual, Subway, TD Ameritrade, Sylvania, PUMA and Bose.

  • Grew and led the Boston Strategy Department, overseeing and developing a team of six strategists.

  • Oversaw end-to-end account strategy (research, channel planning, creative briefs and measurement) for clients including Subway, Liberty Mutual, Intel, Fidelity, P&G, MGH, 2(X)IST and Eaton.

  • Crafted vision for agency’s service offerings, including raising the bar for strategy, creative and measurement.

  • Developed thought leadership for international speaking engagements, press interviews and white papers.

3/2014 - 1/2017

Senior
Strategist

Global Creative Council | Jack Morton Worldwide (IPG)

  • Led end-to-end development of strategic deliverables, including primary and secondary research, communications plans, creative briefs and measurement plans and reports, with junior strategy support.

  • Responsible for organic growth of clients: Subway, P&G, GM (Chevrolet/GMC), Intel, Oracle and Eaton.

  • Secured major new business wins such as Lady Gaga’s Born This Way Foundation, Olay and Tribe Hummus.

11/2011 - 3/2014

Communications Strategist

Management Team | Oxford Communications

  • Founded and developed thriving social, mobile, digital and search practice from the ground up, with ongoing responsibility for departmental P&L, growth and hiring.

  • Head of strategy and planning across full roster of integrated marketing clients, including Brother International, Prime Retail Outlets, Robert Wood Johnson Hospitals, Quick Chek, Hollywood Tans and Drexel University.

  • Initiated and managed new business efforts that yielded significant revenue for the agency from both national and international accounts including Bombardier Inc., Audiovox, RCA and Villa Enterprise Management.

  • Acted as agency’s public voice and thought leader through press interviews and industry speaking events.

5/2009 - 11/2011

Digital Strategist

Freelance: Street Attack, Espresso, Refine+Focus, BiGMarK, First Act

  • Collaborated with advertising agencies and brands as a digital and social media consultant.

  • Serviced accounts, pitched new business and trained agency staff on emerging media best practices.

  • Managed influencer programs, social media initiatives, word-of-mouth campaigns, sales enablement development and UX for clients including Mashable, GlobalPost, InternetIsFun and Jive Software.

9/2008 - 5/2009

Marketing Strategist
& Graphic Designer

The Plenary Group

  • Crafted brand identities, advertising, collateral and digital marketing for small and medium sized businesses.

6/2005 - 9/2008

EDUCATION

​Emerson College | GPA: 4.0 | Summa Cum Laude

B.S. Marketing: Advertising and Public Relations

Professional Studies

Option® Portfolio School: Creative Concepting

MassArt: Web Design & Animation
Parsons School of Design: Industrial Design
School of the Art Institute of Chicago: Graphic Design

THOUGHT LEADERSHIP

  • Industry Awards (50+): Effie, Cannes, Jay Chiat, Clio, D&AD, One Show, ANA Reggie, 4A’s, Webby

  • Speaking Engagements (75+): SXSW, CES, ANA, Intel, Microsoft, Inbound, Marketing Sciences Institute

  • Publishing: Over 750,000 views of white papers

  • Press: Adweek, Ad Age, Mashable, Yahoo! News, PSFK, BtoB Magazine, Chief Marketer

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