© 2019 Ben Grossman

"Try to be a rainbow in someone's cloud."  - Maya Angelou

Strategy leader. Advertising modernizer. Digital devotee.

Business driver. Team mentor. Lives for presentations.

EXPERIENCE

SVP,
Group Strategy Director

NYC & BOS Leadership Team | Jack Morton Worldwide (IPG)

  • Head of Strategy Department across three offices – New York, Boston and Princeton – and responsible for guiding vision, mentoring talent and growing the business of each office as part of their Leadership Teams. 

  • Steering advertising, integrated marketing, digital and content AOR relationships with agency’s top clients.

  • Digital and Content Marketing Practice Area Lead across 15 offices globally, charged with driving the agency’s offerings forward through external thought leadership, codifying internal best practices and pitching.

  • Leading major new business pitches, yielding advertising, content marketing and market research account wins including Google, L.L.Bean, InEight, Love Has No Labels, Calvin Klein, WMCHealth and ONE Condoms.

  • Fostering senior client relationships and stimulating organic account growth across brands including Subway, Liberty Mutual, UPS, Bank of America, I Love NY, Reebok, Eaton and more.

  • North American Strategy Representative to the agency’s Global Creative Council.

1/2017 - Present

VP,
Strategy Director

BOS Leadership Team | Jack Morton Worldwide (IPG)

  • Spurred the office’s three-year 142% growth as a member of the Leadership Team.

  • Captured significant new business including Liberty Mutual, Subway, TD Ameritrade, Sylvania, PUMA and Bose.

  • Grew and led the Boston Strategy Department, overseeing and developing a team of six strategists.

  • Oversaw end-to-end account strategy (research, channel planning, creative briefs and measurement) for clients including Subway, Liberty Mutual, Intel, Fidelity, P&G, MGH, 2(X)IST and Eaton.

  • Crafted vision for agency’s service offerings, including raising the bar for strategy, creative and measurement.

  • Developed thought leadership for international speaking engagements, press interviews and white papers.

3/2014 - 1/2017

Senior
Strategist

Global Creative Council | Jack Morton Worldwide (IPG)

  • Led end-to-end development of strategic deliverables, including primary and secondary research, communications plans, creative briefs and measurement plans and reports, with junior strategy support.

  • Responsible for organic growth of clients: Subway, P&G, GM (Chevrolet/GMC), Intel, Oracle and Eaton.

  • Secured major new business wins such as Lady Gaga’s Born This Way Foundation, Olay and Tribe Hummus.

11/2011 - 3/2014

Communications Strategist

Management Team | Oxford Communications

  • Founded and developed thriving social, mobile, digital and search practice from the ground up, with ongoing responsibility for departmental P&L, growth and hiring.

  • Head of strategy and planning across full roster of integrated marketing clients, including Brother International, Prime Retail Outlets, Robert Wood Johnson Hospitals, Quick Chek, Hollywood Tans and Drexel University.

  • Initiated and managed new business efforts that yielded significant revenue for the agency from both national and international accounts including Bombardier Inc., Audiovox, RCA and Villa Enterprise Management.

  • Acted as agency’s public voice and thought leader through press interviews and industry speaking events.

5/2009 - 11/2011

Digital Strategist

Freelance: Street Attack, Espresso, Refine+Focus, BiGMarK, First Act

  • Collaborated with advertising agencies and brands as a digital and social media consultant.

  • Serviced accounts, pitched new business and trained agency staff on emerging media best practices.

  • Managed influencer programs, social media initiatives, word-of-mouth campaigns, sales enablement development and UX for clients including Mashable, GlobalPost, InternetIsFun and Jive Software.

9/2008 - 5/2009

Marketing Strategist
& Graphic Designer

The Plenary Group

  • Crafted brand identities, advertising, collateral and digital marketing for small and medium sized businesses.

6/2005 - 9/2008

EDUCATION

‚ÄčEmerson College | GPA: 4.0 | Summa Cum Laude

B.S. Marketing: Advertising and Public Relations

Professional Studies

Option® Portfolio School: Creative Concepting

MassArt: Web Design & Flash Animation
Parsons School of Design: Industrial Design
School of the Art Institute of Chicago: Graphic Design

THOUGHT LEADERSHIP

  • Speaking Engagements (50+): SXSW, CES, Intel, Microsoft, FutureM, Inbound, Nordic Media Summit, Marketing Sciences Institute and more

  • Publishing: Over 750,000 views of white papers

  • Press: Mashable, Yahoo! News, PSFK, BtoB Magazine, Chief Marketer, PubClub

  • Awards: Reggie, Webby, AME, IMA, MITX, AdClub