Strategy leader. Advertising modernizer. Digital devotee.
Business driver. Team mentor. Lives for presentations.
EXPERIENCE
SVP,
Group Strategy Director
FCB NY (IPG)
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Leading strategy across a portfolio of top accounts, including AB InBev's Beyond Beer (Bon & Viv Spiked Seltzer, Cutwater Spirits, Ritas, Babe Wine), LG Electronics, Lincoln Financial Group, Michelob ULTRA, and Mike's Hard.
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Won significant new business pitches, including an agency consolidation of AB InBev's Beyond Beer Portfolio into an integrated AOR and global Mike’s Hard brand leadership.
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Elevating strategic offering and mentoring teams across integrated disciplines, including brand planning, comms planning, and brand architecture. Particular focus on enhancing digital, content and brand activation capabilities.
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7/2019 - Present
SVP,
Group Strategy Director
NYC & BOS Leadership Team | Jack Morton Worldwide (IPG)
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Head of Strategy Department across three offices – New York, Boston and Princeton – and responsible for guiding vision, mentoring talent and growing the business of each office as part of their Leadership Teams.
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Steering advertising, integrated marketing, digital and content AOR relationships with agency’s top clients.
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Digital and Content Marketing Practice Area Lead across 15 offices globally, charged with driving the agency’s offerings forward through external thought leadership, codifying internal best practices and pitching.
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Leading major new business pitches, yielding advertising, content marketing and market research account wins including Google, L.L.Bean, InEight, Love Has No Labels, Calvin Klein, WMCHealth and ONE Condoms.
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Fostering senior client relationships and stimulating organic account growth across brands including Subway, Liberty Mutual, UPS, Bank of America, I Love NY, Reebok, Eaton and more.
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North American Strategy Representative to the agency’s Global Creative Council.
1/2017 - 7/2019
VP,
Strategy Director
BOS Leadership Team | Jack Morton Worldwide (IPG)
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Spurred the office’s three-year 142% growth as a member of the Leadership Team.
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Captured significant new business including Liberty Mutual, Subway, TD Ameritrade, Sylvania, PUMA and Bose.
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Grew and led the Boston Strategy Department, overseeing and developing a team of six strategists.
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Oversaw end-to-end account strategy (research, channel planning, creative briefs and measurement) for clients including Subway, Liberty Mutual, Intel, Fidelity, P&G, MGH, 2(X)IST and Eaton.
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Crafted vision for agency’s service offerings, including raising the bar for strategy, creative and measurement.
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Developed thought leadership for international speaking engagements, press interviews and white papers.
3/2014 - 1/2017
Senior
Strategist
Global Creative Council | Jack Morton Worldwide (IPG)
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Led end-to-end development of strategic deliverables, including primary and secondary research, communications plans, creative briefs and measurement plans and reports, with junior strategy support.
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Responsible for organic growth of clients: Subway, P&G, GM (Chevrolet/GMC), Intel, Oracle and Eaton.
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Secured major new business wins such as Lady Gaga’s Born This Way Foundation, Olay and Tribe Hummus.
11/2011 - 3/2014
Communications Strategist
Management Team | Oxford Communications
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Founded and developed thriving social, mobile, digital and search practice from the ground up, with ongoing responsibility for departmental P&L, growth and hiring.
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Head of strategy and planning across full roster of integrated marketing clients, including Brother International, Prime Retail Outlets, Robert Wood Johnson Hospitals, Quick Chek, Hollywood Tans and Drexel University.
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Initiated and managed new business efforts that yielded significant revenue for the agency from both national and international accounts including Bombardier Inc., Audiovox, RCA and Villa Enterprise Management.
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Acted as agency’s public voice and thought leader through press interviews and industry speaking events.
5/2009 - 11/2011
Digital Strategist
Freelance: Street Attack, Espresso, Refine+Focus, BiGMarK, First Act
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Collaborated with advertising agencies and brands as a digital and social media consultant.
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Serviced accounts, pitched new business and trained agency staff on emerging media best practices.
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Managed influencer programs, social media initiatives, word-of-mouth campaigns, sales enablement development and UX for clients including Mashable, GlobalPost, InternetIsFun and Jive Software.
9/2008 - 5/2009
Marketing Strategist
& Graphic Designer
The Plenary Group
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Crafted brand identities, advertising, collateral and digital marketing for small and medium sized businesses.
6/2005 - 9/2008
EDUCATION
​Emerson College | GPA: 4.0 | Summa Cum Laude
B.S. Marketing: Advertising and Public Relations
Professional Studies
Option® Portfolio School: Creative Concepting
MassArt: Web Design & Flash Animation
Parsons School of Design: Industrial Design
School of the Art Institute of Chicago: Graphic Design
THOUGHT LEADERSHIP
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Speaking Engagements (50+): SXSW, CES, Intel, Microsoft, FutureM, Inbound, Nordic Media Summit, Marketing Sciences Institute and more
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Publishing: Over 750,000 views of white papers
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Press: Mashable, Yahoo! News, PSFK, BtoB Magazine, Chief Marketer, PubClub
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Awards: Reggie, Webby, AME, IMA, MITX, AdClub