© 2019 Ben Grossman

"Try to be a rainbow in someone's cloud."  - Maya Angelou

WHY EDITORIAL CALENDARS
MAKE YOUR CONTENT SUCK

89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar).

 

It's a content crisis!

 

That was the genesis of my SXSW Interactive Workshop, presented in partnership with the Ad Council: “Why Editorial Calendars Make Your Content SUCK.”‚Äč
 

In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great).


We also explore three alternative means of content creation and ideation: consumer-inspired, data-driven and conversation-led.

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